Selling items online is a great way to run a retail business without having to set up a physical store. Using an online shop can save you money on renting a retail space, keep you from having to hire extra employees, and allow you to set your own hours. It can also be an effective way to reach potential customers who live far from you. If you’ve been looking for ways to increase your online sales, here are a few tips to help you do that, and keep your sales high.
Know Your Audience
If you want to make your online store appealing to the audience most likely to buy your product, first you have to identify who that audience is. If you sell clothing, for example, determine who it is you want to sell it to: men, women, teenagers, children, or a mixture. When you’ve decided, gear the design and content of your eStore to that group. You should also consider the way in which your product is marketed, and let you store reflect its tone. If you’re selling something intended for professionals, your website should look professional. If you’re selling cute and fun arts and crafts, you can make a bright and colorful website that mirrors the whimsy of your product. Make sure that the eStore itself matches the product you’re selling.
Making Your eStore Appealing to Shoppers
Online shoppers are a savvy audience, and are well aware that there are lots of places to look for various products. To make your eStore competitive, include features they’ll appreciate like one allowing them to post and read customer reviews. Some online shoppers may not buy a product if they can’t read a review by a real customer who actually bought and used it. If you give customers the opportunity to review your product, you’ll likely find that, as long as the reviews are positive, sales will go up.
When you’re considering how to get people to buy your product, another helpful idea is to offer them some incentives. If you can afford it, offer free shipping. Many online shoppers are so aware of all the free shipping possibilities online they won’t order a product, even if they want it, if they have to pay for shipping. You can offer it in conjunction with a minimum purchase amount, and they may buy more than they had originally planned because they’re saving on shipping costs.
If you market your eStore carefully to the right audience and offer perks online shoppers love, like customer reviews and free shipping, your product will likely sell more and become more popular. The more positive reviews you can get for your product, the more likely it is to sell. Also consider offering it free to a blogger who specializes in it, or to a few loyal customers to generate the initial reviews. The payoff will likely outweigh the initial expense of giving away a few items for free.